By Jeff Haefner
There are countless reasons for retailers to track customer information in their point of sale (or retail management software)...The information stored in your POS software can be used in limitless ways and allows you to perform powerful queries (questions). For example, you can easily create a list of all customers that purchased a certain type of product and send them an offering of a related item. You can easily identify and send your 100 most profitable customers a nice gift at Christmas. Or you can identify customers that haven't shopped in the past 4 months. And since these customers could be drifting away, you could send them a $20 gift certificate to help get them back. (read more)
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