By Jeff Haefner
The single most powerful (and most overlooked) marketing tool is the customer list stored in your POS software! For example, you can creates TONS of additional sales and literally boost your response rates by 1000 percent when sending your existing customers promotions. Let me explain...When someone makes a purchase, they prefer buying from someone they trust and who has treated them fairly in the past. If you were to rent a "cold list" (a list of people who probably know nothing about your company, product, service or offer) you may, with a well crafted sales letter or promotion, get a 1 to 3 percent response on the offer. However, if you send the VERY SAME LETTER to your past customers, you will see a return that is much greater with response rates as high as 25 percent! (read more)
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RMS integrated shopping cart is highly scalable and 100% customizable too. You can host RMS ecommerce cart on any Windows-based server and the 24seven shopping cart will perform uniformly whether ten or hundred or ten thousand shoppers are visiting your store at a time. With RMS webstore solution, you can give a new look to your storefront. You can take down any module or get a customized feature specific to your market segment very easily with RMScart. The entire architecture of the 24seven shopping cart system is so designed that even if you customize every feature of the online store, your 24sevencart system will remain the same and continues to perform without a flicker. Needless to say - RMS ecommerce cart comes with the necessary features and options to run a successful online retail business. RMS compatible shopping cart solution is not constrained by a list of modules and options as it gives complete operational and architectural flexibility to the online retailer. With RMS shopping website solution, no two online retail stores will look same!
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